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DoorDash to gift $50,000 home down payment, BMW in Super Bowl giveaway
发布日期:2025-01-11 10:36:57
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A look at the top Super Bowl ads
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DoorDash is gifting one lucky Super Bowl fan nearly half a million dollars' worth of gifts such as cars, gift cards and phones seen during this year's game. 

The delivery service on Monday will pick a winner for its "All the Ads" Super Bowl sweepstakes, showering one lucky football fan with up to $480,000 in gifts from the game's advertisers, the company told CBS MoneyWatch. The prize bundle includes one item from each Super Bowl LVIII advertisement, including $50,000 toward a downpayment for a home, a 2024 BMW All-Electric i5 and an all-expenses-paid trip for the winner and three of her friends, according to DoorDash. The giveaway tops off a weekend of record spending for the sporting events' advertisers. 

The winner will be selected from a pool of Super Bowl viewers who successfully submit a "lengthy promotional code" that appeared during its game day commercial to its sweepstake website on Sunday. 

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The delivery service's largesse comes during a year of record-high spending by advertisers on one of the most-watched sporting events in the U.S. Advertisers shelled out $7 million each for the second straight year to clinch one of several dozen 30-second commercial spots during the Super Bowl, CBS previously reported. That's 1,650% more than the roughly $4 million that the Washington Post reported advertisers shelled out for the same-length of airtime in 2014. 

Here is everything DoorDash's "All the Ads" sweepstakes winner will get: 

Elizabeth Napolitano

Elizabeth Napolitano is a freelance reporter at CBS MoneyWatch, where she covers business and technology news. She also writes for CoinDesk. Before joining CBS, she interned at NBC News' BizTech Unit and worked on The Associated Press' web scraping team.

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