Want to go see the San Francisco 49ers and Kansas City Chiefs in Super Bowl 58? Hope you have at least five figures ready to fork up.
The NFL's championship game is the grandest event in all of U.S. sports, and as a result, it is one of the most expensive events to attend every year. But this year's game in Las Vegas is unlike any other, breaking records for prices just to get into the stadium.
"The Super Bowl, it's like a different beast," Chris Leyden, director of growth marketing at SeatGeek, told USA TODAY Sports. "It's going to be really in demand."
Here's what to know about Super Bowl 58 tickets:
Super Bowl 58 ticket prices are currently at historic levels.
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It's the most expensive Super Bowl on record, according to SeatGeek and TickPick, with average prices ranging from $9,815 to $12,082 on the secondary markets. For reference, it is 70% more expensive than Super Bowl 57's average ticket price of $5,795, TickPick said.
Even if you want to pay the minimum for a Super Bowl ticket on a secondary market, it will still cost close to five figures.
The cheapest ticket to the game can be found on TickPick, which costs $8,414 − including fees − as of Monday afternoon. The cheapest tickets for Allegiant Stadium will be further away from the action, like the 300 sections on the endzone sides and the corners of the 400 level.
Here are the cheapest ticket listings on the secondary market:
It's all thanks to the Sin City, Leyden said.
"The reason the prices are maybe higher than normal and demand is higher than normal, frankly, has a lot to do with the location of the game," he said.
Before Super Bowl 57 last season, Leyden already said there was a good chance Super Bowl 58 would be the most expensive title game, regardless of who was in it. Now, with the game two weeks away, the prediction is holding up.
The matchup isn't really causing much effect to prices, especially since Kansas City will be in its fourth Super Bowl in five seasons, the 49ers have been to more recent Super Bowls than most teams and its a rematch from Super Bowl 54 in 2020. It certainly appears there's more interest in the game from 49er fans; both SeatGeek and StubHub say more than 25% of tickets bought on their sites are from California residents. There's also likely people just interested in going to the game because of where it's at.
"(Location) always kind of adds a premium to the price and to the demand because you have so many people who might not be a fan of the Chiefs or the 49ers, but they want to go to Super Bowl. This is the one that they're going to go to because of everything that sort of Vegas has to offer; the pomp and circumstance," Leyden said.
If it needs to be said, Leyden doesn't think the possibility of Taylor Swift being at the game affects prices.
More than five years ago, Leyden would say to just wait until a few days before, or day of, the game to buy since prices will drop. However, since the COVID-19 pandemic, he says that's no longer the case, adding it's become less predictable to determine whether prices will rise or drop. If he had to put a time frame, he estimates the best time to buy tickets is around five-to-eight days before the game, when the initial wave of interest begins to go down and there's not as much buildup to the event.
For people wanting to go to the game, Leyden says if you're comfortable with current prices then just buy the tickets because there is no telling if they'll get cheaper. If prices still seem out of budget or too much, he recommends constantly checking prices to see if there are any drops in cost.
"Figure out how much you're willing to pay, and for whatever seats you want. Then, if prices get to that point, you may want to snag that," he recommends.
Here's what the average ticket cost for this year's and the five preceding Super Bowls, per SeatGeek:
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